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Asian Indians in the U.S.

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Asian American Trendsetters

 

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"Asian American Trendsetters"

It is a given that Urban Youth are at the forefront of generating specific trends in music, entertainment, fashion, and media. Within the subsets of popular culture, it is interesting to find that young Asian Americans are playing an influential role in generating tastes and interest with key trends that are readily embraced by mainstream America.

As with New American Dimensions' (NAD) recent study, "Made in America II: Asian American Teens and Echo Boomers," it is shown that Asian American youth normally see themselves as trendsetters in distinct categories of interest. Presented by Thomas Tseng from NAD at the recent conference "IMPRINT: Urban Youth Unabridged" it was revealed that there is a strong influence among Asian youth in specific (although not soley) subcultures, i.e., technology/gadgetry, Anime/Manga, and video-gaming.

Aside from bringing together young cultural creatives such as Otaku heads, an Angry Asian blogger, a Cos-player, and hip-hop emcees, NAD captures a glimpse of today's Do-It-Yourself youth that are immersed in a wide variety of cultural and creative worlds. Today's Asian American Youth strive to be perceived in a different light than before through their choice of activities and unconventional lifestyles. After watching the video, you should gain a better understanding of these activities, interests, behaviors, and lifestyles through a closer, more personal look of today's Asian and Urban youth demographic.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

     
 

 

 
     
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