African American Market

African Americans have been in the U.S. for over 500 years and have developed a strong, unique cultural identity in American society. This segment has been increasingly on the leading edge for shaping major cultural trends in the U.S. mainstream marketplace.

African Americans comprise more than 13 percent of the total U.S. population--or, approximately 38.7 million people.

African American consumers possess the largest aggregate purchasing power among all ethnic groups at $761 billion per annum in 2005.

There are distinct generational differences between older African American consumers who came of age during the civil-rights era and today’s younger hip-hop influenced trendsetters.