Asian American Market

Asian Americans represent a culturally and linguistically diverse consumer segment, as 90 percent of the Asian American population comes from six distinct nationality groups:

Asian Americans comprise 5 percent of the U.S. population at approximately 13.1 million people.

Asian American households possess the highest per capita income of any other group. In the aggregate, they represent about $397 billion per annum of total purchasing power in 2005.

Asian Americans also index high in educational attainment, entrepreneurship/business formation, and in-home internet usage and penetration.

Chinese represent the largest Asian sub-group, followed by Filipino, Asian Indian, Vietnamese, and Korean.