Gay and Lesbian Market

Gay, Lesbian, Bisexual & Transgender people are becoming a more open and visible population at the same time that national opinion polls show a steady decline in anti-gay sentiment and growing support for equal rights.

The Gay men and Lesbian population is projected to exceed 14 Million.

Gay men and Lesbians are estimated to have purchasing power of $610 billion dollars per annum in 2005.

The GLBT population as a whole is concentrated in major metropolitan areas; Lesbians are much more likely than Gay men to live in suburbs.

Gays are early adopters, more likely to be self-employed, younger than the national average; an estimated 2 million Gay and Lesbian households have children.