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Introduction:
Ethnic Consumer Markets
Ethnic
consumers represent one of the most viable growing consumer opportunities
today. Together, U.S. ethnic populations grew from roughly one-quarter
of the total U.S. population to nearly one-third during the decade
of the nineties. According to the University of Georgia's Selig
Center for Economic Growth, the combined aggregate spending
of these groups in 2004 has been estimated at $1.7 trillion---larger
than the GDPs of most of the world's largest nations.
New
American Dimensions is focused on six distinct
consumer segments that comprise the major segments of this diverse
America:
U.S.
Hispanic
African American
Asian American
American Youth
Eastern
European
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"New
American Dimensions represents the latest thinking on marketing
intelligence for rapidly expanding ethnic markets. The principals
of New American Dimensions continue to lead this field with
a visionary approach and a consistent record of delivering
results."
Marcos
Frommer
Vice President
Suarez/Frommer
& Associates
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