U.S. Hispanic Market

Among all ethnic groups, the U.S. Hispanic market represents the largest ethnic segment in the country and ranks among the fastest growing populations.

Currently, Hispanics comprise 13.7 percent of the total U.S. population—representing 39.9 million people.

The total spending power of U.S. Hispanics in 2005 was $736 billion.

Nearly 70 percent of Hispanics in the U.S. have Mexican ancestry, the remainder trace their lineage to Central America, South America, and the Caribbean.

Immigration has fueled most of the growth in the market, but the native-born second generation will increasingly stimulate a greater proportion of the future growth in the U.S.