The American Youth Market

Today's young Americans represent the most ethnically diverse generation in modern U.S. history. As a group that resists categorization---ethnic, racial, or otherwise---echo-boomers and younger (those born after 1979) have become a desirable and influential segment of the next American mainstream and should be on the radar screen of any forward-thinking company.

40 percent of people in the U.S. under the age of 25 belong to some race or ethnic category other than "non-Hispanic white"

Second and third generation children of immigrants favor English over the native language spoken by their foreign-born parents.

Diversity, cultural juxtaposition, and fusion are natural themes in the eclectic lives of these young Americans.

Mixed-race individuals and interracial/inter-ethnic marriages are at an all time high in the U.S.

There are approximately 40 million people between the ages of 13-24 with an aggregate purchasing power of $89.1 billion in 2005.