Companies
have been slow to target the GLBT market for several reasons.
Some did not recognize the opportunities due to a lack of reliable
data. Others feared that reaching out to lesbians and gay men
would result in backlash.
But
things are changing. Information about gay consumers is available
like never before. And opinion polls demonstrate that the public
is becoming increasingly more accepting of gay Americans.
Realizing
the importance of GLBT consumers, more and more companies are
supporting gay causes, instituting gay friendly employee practices
and advertising to the gay community.
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