Principal

Thomas Tseng, Principal and Co-Founder

Thomas Tseng is Principal and Co-Founder of New American Dimensions, a market research and consulting agency based in Los Angeles. A seasoned research professional, Mr. Tseng possesses broad marketing, consulting, and research experience that spans across the private, non-profit, academic, and government sectors.

Along with his partners, Mr. Tseng created New American Dimensions in 2003-armed with a vision to elevate corporate America's ideas about ethnic consumers and its strategies for reaching emerging market opportunities. In several short years, New American Dimensions has fast emerged to become one of the nation's leading multicultural consulting and research agencies-serving clients as diverse as PepsiCo, Kraft, State Farm, General Motors, MTV, Disney, Novartis, and other Fortune 500 companies.

Prior to launching New American Dimensions, Mr. Tseng was Director of Marketing for Cultural Access Group where he first gained distinction in the ethnic marketing arena. Notably, he spearheaded influential research projects illuminating the growth opportunities of U.S. ethnic consumers-including the Coca-Cola Retailing Research Council's "Grow With America: Best Practices in Ethnic Marketing and Merchadising" and the Food Marketing Institute's "Hispanic Grocery Shopper" series. He also previously served as Director of Research for the Community Development Technologies Center (CDTech) and Rebuild LA-directing research studies analyzing the growing urban markets-in particular, the role minority-owned small businesses contribute to local economic development.

Concurrently, he is a Research Fellow at the Davenport Institute for Public Policy at Pepperdine University, where he has authored several widely commended public policy studies, including: "Rewarding Ambition: Latinos, Housing, and the Future of California" (2002) and "Growing Urban Villages: Cultivating A New Paradigm For Growth and Development in California" (2006).

Mr. Tseng is an occasional instructor, teaching economics and research at Los Angeles Trade Technical College and is frequently cited as an authority on ethnic marketing and demographic trends in the media. He has also written about the impacts of America's changing ethno-demographic landscape for the Washington Post and other publications.

In his civic life, Mr. Tseng is a founding board member of Zócalo, billed as "a cultural forum for the new L.A." In addition, he serves on the National Advisory Board for the First American Corporation and is a 2006-2007 Senior Fellow at UCLA's School of Public Affairs. He has previously served on the boards of Los Angeles Local Development Corporation and El Rescate, an immigrant services organization. A native Angeleno, Mr. Tseng studied Economics and Social Ecology at the University of California, Irvine and received his Master of Arts degree at UCLA's School of Public Policy and Social Research.

<<Back