NAD Pulse Check

NAD Pulse Check takes a quick read on advertising’s shock to the consumer system. Our ability to capture perceptions in multicultural consumer segments quickly allows us to give fast and precise attitudes toward innovative, edgy, or not-so-edgy marketing attempts. Is the target consumer ready for new creative efforts? Has the ad offended mainstream sensibilities? How far can marketers push the envelope before creating an uncomfortable rise in the collective consumer pulse?

Through hybrid methodologies and proven access into multicultural communities, NAD analyzes and measures advertising effectiveness. The Pulse Check includes quantitative and qualitative insights marked by candid, consumer comments that inform advertisers and companies about what works and doesn’t in today’s dynamic multicultural market.

"Life" Outside The Box

Are we ready for the same-sex kiss?

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MTV's commercial: Click here to view.

Below is a video of interviews with viewers of the MTV Canada commercial.

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If you are having problems with the Quicktime video, please click this link to be taken to the Windows version.

Press release: Click here to view.

 

Edgy mun2 Campaign Gets Mixed Results from Young Latinos

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Quicktime is required to view the video. You may need to click the play button more than once for it to start. Please click on this link to download Quicktime if video is not available.

Commercial 1: White House

Commercial 2: Fences

Commercial 3:Game Show

Commercial 4: Mencia

New American Dimensions' study shows the dangers of using stereotypes in advertising. Less than half of respondents found new campaign by Hispanic channel mun2 to be funny. A third found it to be "inappropriate."

 

 

MORE TO COME!