Qualitative Research

Our qualitative research philosophy is driven by optimizing consumer insights for our clients. To that end, our approach is designed to enhance the level of respondent engagement to the highest extent possible. Hence, an assortment of qualitative techniques are often employed by our researchers for the purposes of raising engagement levels and ensuring a culturally-competent approach.

These techniques may include photo-sorts, visual exercises, story-telling scenarios, projective techniques, personification scenarios, and interactive exercises that allow respondents a broader avenue to express their feelings, attitudes, and perceptions beyond only verbal means.

Focus Groups
One-on-One Interviews
Video-Ethnographies (Examples Now Online)
Mini-Groups