New American Dimensions presents Fade2blAAck, a glimpse of our qualitative research methodology From the Barber's Chair.

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This video highlights a critical lesson for marketers: to win the respect of this important consumer group, avoid traditional, overused, and simplistic images…instead, capture the diversity of the African American community in advertising.

As researchers we're always listening, but sometimes the traditional focus-group setting doesn't create the comfort zone needed to explore sensitive or controversial issues.

New American Dimensions has created an inside-out methodology we believe authentically represents African American men by capturing their opinions in a familiar, penalty-free zone…their neighborhood barbershop. Video recording allows our clients to literally hear behind closed doors.

From the Barber's Chair delivers straightforward opinion and valuable insight that can help marketers create unusually insightful campaigns that connect with African American audiences.

For more information, contact:
Susanna Whitmore, SVP Business Development
swhitmore@newamericandimensions.com

or visit:
www.newamericandimensions.com