Young
teens are making their mark in various industries- whether it's
in music or fashion, today's youth have an opinion about everything.
Through their variety of tastes in music, technology, fashion,
and popular culture, young people are changing major industries.
Focusing on youth-oriented marketing requires marketing professionals
to see and understand the broad spectrum of mindsets, interests,
and attitudes of today's Youth.
Getting
this segment to express their authentic feelings about cell
phones, snack foods, or purchase intent may be tricky. New American
Dimensions tackles this obstacle by reaching out to this young
audience in their day-to-day environment whether in their homes,
shopping malls, or at the movies. It promotes traditional elements
of ethnogrpahy which allows personal and in-depth interviews
to capture an honest view of their thoughts and unbiased opinions.
The
Youth Intercept Video shows the colorful make-up of today's
Youth demographic- faces of Puerto Rican, Filipino, Mexican,
Indian, and Biracial Youth that speak out about their identity,
their music choice, their language preference, and their different
lifestyles. It provides a collage of young people's thoughts
and opinions- what they like and dislike, what their values
are, and more importantly, who they are.
