U.S. marketers face demanding new marketing challenges in the 21st Century. Not only are American consumers more demographically diverse than any previous era, they are now as multi-faceted, multi-ethnic, and multi-cultural as the world itself. Today’s American consumer marketplace is an ever-evolving and dynamic landscape. Its consumers are a new breed-encompassing broad cultural influences from around the globe. Unimaginable just a generation ago, U.S. consumers now comprise a multiplicity of faces, tastes, shapes, accents, and new dimensions. To successfully grow, staying on the edge of these shifting cultural trends in the consumer marketplace is a marketing imperative.