Raul J. Lopez | Principal & Chief Research Officer
Mr. Lopez is Chief Research Officer at New American Dimensions and is responsible for managing the company’s research and field operations.
Raul has been working in marketing research for over 36 years and has designed, implemented and written reports for thousands of custom research projects, and moderated several hundred focus groups across all major multicultural segments. In 2006 and 2010, Mr. Lopez and was awarded the Research Partner of the Year award by the Asian American Advertising Federation (3AF).
In 2012, Mr. Lopez was awarded a lifetime achievement award in Hispanic Marketing Research by HispanicSource at the 16th annual Hispanic Marketing Midwest Conference. One of the pioneers in U.S. Hispanic marketing research, his work on SRC’s U.S. Hispanic Market Report’s (The Blue Book) and the STARs (Spanish Television Audience Research) contributed significantly to the growth of the industry.