Susana Sanchez | Principal & VP of Field Operations
Susana Sanchez joined New American Dimensions after working at Cultural Access Group of Access Worldwide Communications, Inc. for 9 years as Field Director. At CAG, Susana managed numerous quantitative and qualitative studies for domestic and international projects at the Los Altos and Los Angeles offices.
She handled all phases of quantitative research from questionnaire development, translation, timing and fieldwork for telephone, face-to-face & door-to-door intercepts and internet projects. Susana has experience interviewing Hispanic, African American, Asian, Urban Youth and General Market consumers. She also developed the fieldwork in Los Angeles by establishing a team of Field Coordinators and Interviewers, while supervising all aspects of the quantitative and qualitative process for domestic and international projects.
Susana is well versed in many industries in both qualitative and quantitative research, including financial services, telecommunications, food and CPG, automotive and insurance, managing a variety of studies, including tracking studies, taste tests, door-to-door intercepting. Clients include: Kraft, General Mills, Nabisco, Colgate-Palmolive, Wells Fargo, Bank of America, Novamex, Ford, Landrover, ACNielsen Hispanic HomeScan Panel, Americatel, to name a few.
Prior to her current position, Susana has extensive research experience with the research firm Edelweiss & Associates in Buenos Aires, Argentina.
A native of Argentina, Susana came to Northern California with her family in 1993. She holds a degree in Business, Marketing, from UBA, University of Buenos Aires, Argentina.