July 06, 2004
The New and Improved Melting Blog
That's right denizens of the blogosphere, this blog has finally gone legit. As you can probably tell from this site's redesign, TMB now has multi-bloggedy functionality through Movable Type -- as I promised back in, what, January? It's been a long time coming, and there have been plenty gaffes, goof-ups, and errors along the way -- none of which I care to recollect. Thus, let's just go straight into the news items and bypass the pageantry, shall we?
- * Okay, following Nielsen's opening round victory over Univision in court last Thursday, four new members have been announced to join an independent Task Force that will study Nielsen's measurement system and its impact on people of color. This task force was announced well over a month ago but I didn't find it sufficiently interesting to mention it at the time -- until now: Yes, that's right, it's because Mr. George Takei of Star Trek fame will be on it! Not only that, but he's also the only member of the task force who is Asian American. Represent Mr. Sulu, represent!
* Speaking of the Nielsen LPM controversy, now that Univision has pretty much bungled its attempt to block the LPM rollout, why hasn't the Fox-sponsored Don't Count Us Out coalition made good on its own promise to file another lawsuit against the TV ratings provider? Might it be the fact that their case is extremely thin?
* Speaking of which, will the audit conducted by the Tomas Rivera Policy Institute ever be made public? I'm certain it's been completed, but Nielsen must be guarding it real tightly due to that Ernst & Young audit leaked to the L.A. Times a few weeks ago. Remember: the TRPI audit is probably the most credible, impartial scrutiny of Nielsen's LPM sampling that's currently out there. Hmm... I wonder if it's being saved for the Senate Panel investigating this controversy.
More later -- as the inspiration hits!