December 03, 2004
Univision Drops Bunk Lawsuit Against Nielsen
Oh yeah, like how could I forget to notify y'all of this:
- Univision Communications Inc. said Monday it dropped a lawsuit against Nielsen Media Research over the firm's new TV rating system, which the Spanish-language broadcaster claimed miscounts its viewers.
In a joint statement, Nielsen also said it had withdrawn a counterclaim filed in California.
Univision, seen in Chicago on WGBO-Channel 66, claimed in its lawsuit that Nielsen's "Local People Meter'' television rating system dramatically undercounts young Hispanics and large Hispanic families and overstates Hispanic households that speak mostly or only English.
The new system substitutes electronic devices for paper "diaries'' to measure TV watching habits.
Nielsen, which has a monopoly on counting TV viewers, has been gradually switching to the electronic system for measuring local viewing habits. It contends the system is far more accurate.
The company started the rating system in Los Angeles in July, despite Univision's efforts to obtain a court order blocking it.
Remember People Meters? It's all I blabbered about this past June and July. This brings a whole ugly fiasco of Nielsen's People Meters to an end. But, I'm sure Rupert Murdoch's got some trick card up his sleeve somewhere.
Posted by thomas at December 3, 2004 01:24 AM | TrackBack