The Melting Blog

While I Was Gone Part III: Tornoe's Droppin' Science

Admit it. You didn't really miss me. What value does this blog bring to your life? Certainly not timely news and as-it-unfolds information about this quirky world of ethnic marketing, especially on the Hispanic market. For that, you can turn to Juan Guillermo Tornoe's excellent, always-on-top-of-it Hispanic Trending blog. I mean, that's where I turn to first if I want the latest juice on Hispanic marketing. No one else comes close in terms of expediency. You want the most recent goods? He's got 'em. And he's not prone to disappear for two months at a time like I am. Go there now and get schooled, son.

But before you do that, check out his recent contribution to the world of print "Tales of a Recent Immigrant" in this month's Marketing y Medios.

I should add that Marketing y Medios is Adweek's nascent sister publication, whose beat is all things under the U.S. Hispanic advertising universe. With more appealing graphics, better layout, and more tightly focused editorial content, MyM may be giving their less embroidered counterparts -- Hispanic Market Weekly and HispanicAd.com -- a run for their money.

Posted by thomas at February 8, 2005 11:42 PM | TrackBack