February 23, 2005
Become Culturally Attuned, Drive Sales
Why developing cultural competence is probably a good idea for your business enterprise, especially if you're in the auto industry. After all the problems associated with race discrimination among auto dealerships, it's good to finally see some success stories showing what car sellers have done to reach out to car buyers of color. After all, as the article reports, there are sound business reasons why auto dealers need to be catering to this customer base. The profit motive for one.
Posted by thomas at February 23, 2005 09:22 PM | TrackBack