The Melting Blog http://www.newamericandimensions.com/weblogs/meltingblog/ en-us 2005-03-15T21:34:42-08:00 Drop It Like A F.O.B. http://www.newamericandimensions.com/weblogs/meltingblog/archives/000188.html One of these days, I'll start to get more serious about blogging again, but until then laugh your ass off at this tidbit of Fresh Off The Boat humor -- a new video by one Anoop Dawg (who?). Spotted by... thomas 2005-03-15T21:34:42-08:00 Pan-Asian con-Fusion http://www.newamericandimensions.com/weblogs/meltingblog/archives/000186.html Junichi Semitsu of the Pnut House -- guest blogging at Pop Life -- has a few choice words for Pan-Asian or Asian Fusion restaurants. To which I can only reply "Amen, brother." Since Chinese food is the No. 1... thomas 2005-02-25T16:43:43-08:00 Become Culturally Attuned, Drive Sales http://www.newamericandimensions.com/weblogs/meltingblog/archives/000184.html Why developing cultural competence is probably a good idea for your business enterprise, especially if you're in the auto industry. After all the problems associated with race discrimination among auto dealerships, it's good to finally see some success stories... thomas 2005-02-23T21:22:34-08:00 A Nation of Immigrants (Still) http://www.newamericandimensions.com/weblogs/meltingblog/archives/000183.html Neither 9-11, nor a sluggish economy have diminished immigration levels in the U.S. In fact, those folks who have immigrated here since the turn of the decade are now coming in with greater degrees of human capital compared to immigrants... thomas 2005-02-23T20:48:55-08:00 I Am What I Am: Reebok's New Campaign http://www.newamericandimensions.com/weblogs/meltingblog/archives/000182.html Get ready to be blitzed by Reebok's largest marketing effort in over a decade. The No. 2 shoemaker in the country announced today the launch of a $50 million global advertising campaign, replete with their new sure-to-be-ubiquitous tag phrase:... thomas 2005-02-10T12:20:28-08:00 Univision Has New President http://www.newamericandimensions.com/weblogs/meltingblog/archives/000181.html But the actual lede was buried by Bloomberg, so I'm highlighting it in bold-type: Univision Communications Inc., the nation's largest Spanish-language television and radio broadcaster, said Wednesday that it had promoted Ray Rodriguez to president and chief operating officer,... thomas 2005-02-10T07:19:01-08:00 Cockle-Doodle-Doo http://www.newamericandimensions.com/weblogs/meltingblog/archives/000180.html Before I forget, Happy New Year to everyone out there reading TMB in the blogosphere! Chinese New Year is crossin' over y'all. In another five years it'll actually be recognized as a legitimate American holiday. Hey, one can always... thomas 2005-02-09T10:26:12-08:00 The Tidal Wave of New Asian American Media http://www.newamericandimensions.com/weblogs/meltingblog/archives/000179.html Jeff Yang, the former publisher of aMagazine turned marketing mogul and a sometimes scribe, pens his astonishment at the sudden wave of 24-hour Asian American media that is about to flood the cable TV marketplace (first mentioned here last... thomas 2005-02-09T08:00:56-08:00 The New Hotness http://www.newamericandimensions.com/weblogs/meltingblog/archives/000178.html Coming this Friday to a theater near you.... thomas 2005-02-09T01:37:14-08:00 While I Was Gone Part IV: The Latino L.A. Edition http://www.newamericandimensions.com/weblogs/meltingblog/archives/000177.html This one's ambitious. Emmis Publishing, the folks behind Los Angeles Magazine, is launching a bi-monthly glossy lifestyle rag this spring geared toward the upscale Latino Angeleno. A geographically-based print publication targeted to Latinos is ballsy enough, but this one... thomas 2005-02-09T01:02:48-08:00 While I Was Gone Part III: Tornoe's Droppin' Science http://www.newamericandimensions.com/weblogs/meltingblog/archives/000176.html Admit it. You didn't really miss me. What value does this blog bring to your life? Certainly not timely news and as-it-unfolds information about this quirky world of ethnic marketing, especially on the Hispanic market. For that, you can... thomas 2005-02-08T23:42:32-08:00 While I Was Gone Part II... Rise of American Desi's http://www.newamericandimensions.com/weblogs/meltingblog/archives/000174.html Early last year, I wrote that 2004 would go down "as the year ethnic media began to redefine itself". I'm not generally prone to hyperbole (I'm a researcher afterall), but here's a blogger's confession: I didn't really believe it.... thomas 2005-02-05T10:47:36-08:00 While I Was Gone... http://www.newamericandimensions.com/weblogs/meltingblog/archives/000173.html ...geez, how do you do this geek stuff again? Yes, friends I've been on a lengthy sabbatical away from the blogosphere. Not only have I neglected blogging duties here at TMB, but during this hiatus I also cut-off most of... thomas 2005-02-04T16:31:44-08:00 Univision Drops Bunk Lawsuit Against Nielsen http://www.newamericandimensions.com/weblogs/meltingblog/archives/000171.html Oh yeah, like how could I forget to notify y'all of this: Univision Communications Inc. said Monday it dropped a lawsuit against Nielsen Media Research over the firm's new TV rating system, which the Spanish-language broadcaster claimed miscounts its... thomas 2004-12-03T01:24:10-08:00 Like, Duh http://www.newamericandimensions.com/weblogs/meltingblog/archives/000170.html The Los Angeles Times pays a visit to Montebello High School (about 10 minutes east of Downtown L.A. for those of you outside of SoCal), and finds that, surprise, surprise, there's a big difference between American-born Latinos and more... thomas 2004-12-03T00:35:57-08:00