Who We Are

NAD is a marketing research firm established on the premise that innovative, pioneering marketing solutions are required for companies to effectively win the hearts and minds of America's burgeoning ethnic consumer marketplace.

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What We Do

Whether you have years of experience with multicultural markets, or if you are just testing the waters, there are times when market research is not enough. New American Dimensions is committed to helping our clients learn more about multicultural consumers, competitors, demographic trends, and other factors that complicate today’s highly dynamic marketplace.

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Our Philosophy

NAD is guided by the ethos that marketing research-especially in today’s sometimes confusing, diverse consumer environment-must employ methods that capture a whole, complete picture of how ethnic consumers think, feel, and make decisions about purchasing, brands, communications, and marketing.

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