QUALITATIVE

New American Dimensions helps our partners better understand the hearts, minds, motivations drivers, aspirations and concerns of multicultural consumers.

Whether it’s conducting traditional or cutting-edge research, New American Dimensions takes a custom approach to every project. We help you get beyond the numbers and uncover why people behave as they do, shop where they shop, and buy what they buy.

We offer the best and most experienced moderators who represent the demographics, languages, and sensibilities of today’s multicultural consumers. Our capabilities include:

  • Innovation and new product research
  • Holistic “deep-dives”
  • Online communities
  • Branding and naming research
  • Advertising testing and refinement
  • Path to purchase
  • New idea and concept development and refinement
  • Customer experience and satisfaction
  • New product development
  • Semiotics
  • Go-to-market

Some of the preferred approaches in our qualitative toolbox include:

  • Focus groups, dyads and triads
  • In-depth interviews
  • In-home and out-of-home ethnographies
  • Videography
  • Panel development
  • Webcam interviews
  • Online bulletin boards
  • Social media
  • Mystery shopping

Learn more about our qualitative and quantitative research capabilities.

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