AFRICAN AMERICANS

Did you know that:

  • The percentage of African Americans with a bachelor’s degree or more has more than tripled in the last 40 years (from 6.6% to 22.2%, according to the National Urban League’s annual report “The State of Black America,” first published in 1976.)
  • In 2015, African American households had a net worth of one-thirteenth that of whites, were three times as likely to live in poverty, and had an unemployment rate of 10.1 percent, more than double that of whites.
  • More than half of black families with children are headed by a single mother, compared to one-fifth of white families with children, and nearly 47 percent of families headed by a black single mother are in poverty.
  • Economics professor Marianne Bertrand of the University of Chicago found in a recent study found that résumés with white-sounding names generated twice as many callbacks as those with conspicuously “black” names like Jamal. Employers apparently discriminate based on whether names on résumés sound “white” or “black” — even when other credentials are equal.
  • The median household income for blacks is $33,000 per year compared to $57,000 for whites.
  • African-American buying power is projected to reach $1.5 trillion by 2021.

Get in touch with our team to discover how New American Dimensions can uncover insights for you and your company about the African American market.

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