New American Dimensions has worked with many of America’s most successful brands across a range of product and service categories. Our core quantitative research capabilities include:

• Benchmarking and tracking
• Message development
• Market segmentation
• Brand identity and positioning
• Creative development and advertising testing
• Product concept and testing
• Customer and employee satisfaction and loyalty measurement
• Market sizing
• Media research
• Price-point research
• Demand forecasting
• Panel recruitment
• ROI research
• Advanced analytics and modeling:
  • Conjoint/discrete choice/MaxDiff
  • Maximum difference scaling
  • Perceptual mapping and GAP
  • Factor and cluster
  • Latent class

We work with our clients to help determine which methodologies are best suited to meet their needs. These may include:

• In-person intercept interviews with tablets
• Web-based online
• Mobile
• Door-to-door
• Telephone
• In-store or on-site
• Dial testing and perception analysis
• Hybrid