QUANTITATIVE

New American Dimensions has worked with many of America’s most successful brands across a range of product and service categories. Our core quantitative research capabilities include:

  • Benchmarking and tracking
  • Message development
  • Market segmentation
  • Brand identity and positioning
  • Creative development and advertising testing
  • Product concept and testing
  • Customer and employee satisfaction and loyalty measurement
  • Market sizing
  • Media research
  • Price-point research
  • Demand forecasting
  • Panel recruitment
  • ROI research
  • Advanced analytics and modeling:
    • Conjoint/discrete choice/MaxDiff
    • Maximum difference scaling
    • Perceptual mapping and GAP
    • Factor and cluster
    • Latent class

We work with our clients to help determine which methodologies are best suited to meet their needs. These may include:

  • In-person intercept interviews with tablets
  • Web-based online
  • Mobile
  • Door-to-door
  • Telephone
  • In-store or on-site
  • Dial testing and perception analysis
  • Hybrid

Learn more about our qualitative and quantitative research capabilities.

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