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Divided We Stand: Marketing to a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

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On racial misperceptions and the American dream

There's a fascinating study out of Yale University that shows Americans vastly under-estimate inequality in the U.S., particularly racial disparities. They estimated that Black Americans are 80% as wealthy as White Americans. In fact, blacks are just 5% as wealthy as...

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