We are a full-service market research and consumer insights company. We specialize in multicultural and hard-to-reach segments in the U.S. and around the world.

Contact Us

Divided We Stand: Marketing to a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

read more

On racial misperceptions and the American dream

There's a fascinating study out of Yale University that shows Americans vastly under-estimate inequality in the U.S., particularly racial disparities. They estimated that Black Americans are 80% as wealthy as White Americans. In fact, blacks are just 5% as wealthy as...

read more

Why is U.S. Hispanic suicide rate so low?

There is some good news and bad news about suicides in the U.S. Across the country, suicides have increased nearly 30 percent since the turn of the century. That's the bad news.  But there's good news for Hispanics, at least in California. Although Latinos face...

read more

Leave A Message

10 + 14 =