Did you know that:

• Hispanics accounted for more than half of total U.S. population growth between 2000 and 2014.
• Between 2000 and 2014, the 10 states with the fastest-growing Latino populations were, in order: South Dakota, Tennessee, South Carolina, Alabama, Kentucky, Arkansas, North Dakota, Maryland, North Carolina, and Virginia.
• Latinos are among the most likely to own a smartphone and to access the internet from a mobile device.
• The number of Hispanics in the U.S. is expected to grow to 106 million by 2050, at which time Hispanics will make up nearly 30 percent of the population.
• Mexicans now make up nearly two-thirds of the U.S. Hispanic population.

CEO David Morse includes such research in his book, Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation.

Watch the videos below to see examples of New American Dimensions’ previous market research for this segment: