David Morse | Principal, President & Chief Executive Officer
David Morse is President and CEO of New American Dimensions, LLC and author of the book Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation. He is a frequent speaker on U.S. multicultural markets, and is known for having worked with some of the most successful companies in America in developing innovative and profitable multicultural marketing strategies. He is uniquely positioned to identify the complex and changing attitudes of hyphenated Americans. He regularly travels the country to personally conduct field research as a moderator.
Morse has over 30 years in market research, brand management, and strategic planning in the United States and Mexico. Prior to New American Dimensions, he managed market research for fashion brands at Levi Strauss & Co., developing a particular expertise in the urban youth market. Prior to his tenure at Levi’s, he lived in Mexico City, working as a Brand Manager for Gillette de México, where he managed marketing and advertising for the company’s PaperMate and Waterman brands. Previously, Morse worked in market research at American Honda.
Morse is fluent in Spanish and speaks Japanese as well as Portuguese. As a historian, Morse has written two books: Divided We Stand: Racism in America from Jamestown to Trumpas well as Kissinger and the Yom Kippur War. He holds a Master’s degree in International Management from The Thunderbird School of Global Management where he specialized in Consumer Marketing, with a focus on Latin America. Subsequently, he received a Master of Arts in History from California State University, Los Angeles. He started his academic career at the University of New Hampshire where he received a Bachelor’s of Arts in Psychology and Japanese Studies.
Watch David Morse here talking about why he wrote his book, “Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation.”