Julio Arreaga | Principal & Chief Operating Officer
Julio Arreaga is Principal and COO of New American Dimensions. He has worked with numerous Fortune 500 companies in uncovering multicultural insights.
Prior to launching New American Dimensions with David Morse, Arreaga was the Controller of Cultural Access Group where he oversaw nearly all aspects of the business including financial management, human resources, operations, and field research coordination. He played a considerable role in the field operations and management of client projects, including Pepsi, Levi’s, and Mervyn’s.
Before entering the world of market research, Julio was the Controller of Interactive Television Entertainment (ITE) where he oversaw Latin American business development and sales of interactive programming content targeting the youth market. He was also the CFO for Webchoice, an interactive technology software company that pioneered the integration of cross-platform technology between TV and online mediums. He also spent nine years at Verified Audit Circulation (VAC) where he oversaw the market research department which conducted studies for newspapers, magazines and independent Yellow Pages.
Arreaga is a die-hard University of Southern California football fan, which is also where he earned his bachelor’s degree in accounting. Born in Guayaquil, Ecuador, Arreaga came to the U.S. in 1974 when his family immigrated to New York. He now lives in Los Angeles with his wife and two kids.