We are a marketing research and consulting firm established on the premise that innovative, pioneering marketing solutions are required for companies to effectively win the hearts and minds of America’s burgeoning ethnic consumer marketplace.
We are guided by the ethos that marketing research—especially in today’s sometimes confusing, diverse consumer environment—must employ methods that capture a whole, complete picture of how ethnic consumers think, feel, and make decisions about purchasing, brands, communications, and marketing.
We aim to be the primary resource of actionable marketing intelligence for our clients—helping you shape effective marketing strategies leading to greater success by capturing the rapidly expanding market opportunities represented by U.S. Hispanic, Asian American, African American, U.S. Youth, GLBTand Eastern European consumers.