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Divided We Stand: Marketing to a Fragmented America

by David Morse | Uncategorized

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

Minority teens pessimistic about their longevity: study

by David Morse | Uncategorized

As if the news weren’t depressing enough these days, here is a study showing that minority teens are less hopeful they’ll see the age of 35 than white teens. In a recently published study in the journal Health and Social Behavior, researchers mined the...

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