Asian Americans comprise 5 percent of the U.S. population at approximately 15 million people.
They represent a culturally and linguistically diverse consumer segment, as 90 percent of the Asian American population comes from six distinct nationality groups. Chinese represent the largest Asian sub-group, followed by Filipino, Asian Indian, Vietnamese, and Korean. While Japanese represented the largest Asian segment in 1970, they are now 6th in size.
Asian-American households are more affluent than any other population segment in the United States, with a median income of $69,504 that is 34% higher than average. In fact, close to 1 in 3 (31%) of Asian American families have an income of $100,000 or more.
Asian Americans also index high in educational attainment, entrepreneurship/business formation, and in-home internet usage and penetration.
Initiate a dialogue with New American Dimensions and learn more.
Read our papers:
NAD’s in-depth Asian Indian Study
Tracking the Influence of the American Urban Male: A quantitative study of this segment (2007)
Made in America 2: A quantitative study of U.S.-born and Generation 1.5 Asian Americans (2006)
Watch our videos:
The Hmong American Experience