by David Morse | Uncategorized
Among all ethnic groups, U.S. Hispanics represent the largest ethnic segment in the country and rank as the fastest growing segment as well. Currently, Hispanics represent about 15 percent of the U.S. population at 50 million. Given current growth...
by David Morse | Uncategorized
Asian Americans comprise 5 percent of the U.S. population at approximately 15 million people.They represent a culturally and linguistically diverse consumer segment, as 90 percent of the Asian American population comes from six distinct nationality groups. ...
by David Morse | Uncategorized
Introduction: Ethnic Consumer MarketsEthnic consumers represent one of the most viable growing consumer opportunities today. Together, U.S. ethnic populations grew from roughly one-quarter of the total U.S. population to nearly one-third during the decade of the...
by David Morse | Uncategorized
June 4, 2009WHAT IS YOUR MULTICULTURAL INTELLIGENCE?David Morse publishes Multicultural Intelligence, Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation.Dear Friends and Colleagues,I take great pride in sharing with you the news that my...
