by David Morse | Uncategorized
Julio Arreaga is Principal and Chief Operating Officer of New American Dimensions. He draws from a diverse professional background that includes experience in the Dot Com, Interactive Media/Entertainment, Technology, and Financial Services sectors. Prior to launching...
by David Morse | Uncategorized
Thomas Tseng is Principal and Co-Founder of New American Dimensions, a market research and consulting agency based in Los Angeles. A seasoned research professional, Mr. Tseng possesses broad marketing, consulting, and research experience that spans across the private,...
by David Morse | Uncategorized
David Morse is President and CEO of New American Dimensions, LLC. Previously he was President of Cultural Access Group (CAG), where he grew the company into one of the nation’s preeminent ethnic marketing research firms before departing in April...
by David Morse | Uncategorized
Today’s young Americans represent the most ethnically diverse generation in modern U.S. history. As a group that resists categorization—ethnic, racial, or otherwise—echo-boomers and younger (those born after 1979) have become a desirable and...
by David Morse | Uncategorized
With an estimated buying power of $745 billion in 2009, the GLBT market is yet to be fully explored by many companies. Did you know that 99.3 percent of U.S. counties include at least one same-sex couple? Same-sex couples in California tend to be better educated...
by David Morse | Uncategorized
Among all ethnic groups, U.S. Hispanics represent the largest ethnic segment in the country and rank as the fastest growing segment as well. Currently, Hispanics represent about 15 percent of the U.S. population at 50 million. Given current growth...
by David Morse | Uncategorized
Asian Americans comprise 5 percent of the U.S. population at approximately 15 million people.They represent a culturally and linguistically diverse consumer segment, as 90 percent of the Asian American population comes from six distinct nationality groups. ...
by David Morse | Uncategorized
Introduction: Ethnic Consumer MarketsEthnic consumers represent one of the most viable growing consumer opportunities today. Together, U.S. ethnic populations grew from roughly one-quarter of the total U.S. population to nearly one-third during the decade of the...
by David Morse | Uncategorized
June 4, 2009WHAT IS YOUR MULTICULTURAL INTELLIGENCE?David Morse publishes Multicultural Intelligence, Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation.Dear Friends and Colleagues,I take great pride in sharing with you the news that my...
