by David Morse | Segments Page Content
Today’s young Americans represent the most ethnically diverse generation in modern U.S. history. As a group that resists categorization—ethnic, racial, or otherwise—echo-boomers and younger (those born after 1979) have become a desirable and...
by David Morse | Segments Page Content
With an estimated buying power of $745 billion in 2009, the LGBT market is yet to be fully explored. Did you know that 99.3% of U.S. counties include at least one same-sex couple? Same-sex couples in California tend to be better educated and have a higher mean income...
by David Morse | Segments Page Content
Among all ethnic groups, U.S. Hispanics represent the largest ethnic segment in the country and rank as the fastest growing segment as well. Currently, Hispanics represent about 15% of the U.S. population at 50 million. Given current growth rates, one of out of every...
by David Morse | Segments Page Content
Asian Americans comprise 5% of the U.S. population at approximately 15 million people. They represent a culturally and linguistically diverse consumer segment, as 90 percent of the Asian American population comes from six distinct nationality groups. Chinese represent...
by David Morse | Segments Page Content
African Americans have been in the U.S. for over 500 years and have developed a strong, unique cultural identity in American society. This segment has been increasingly on the leading edge for shaping major cultural trends in the U.S. mainstream marketplace. African...
