Philosophy

Marketing Challenges for A New Era U.S. marketers face demanding new marketing challenges in the 21st Century. Not only are American consumers more demographically diverse than any previous era, they are now as multi-faceted, multi-ethnic, and multi-cultural as the...

Expertise

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Expertise

Proin elementum iaculis blandit. Suspendisse eleifend euismod urna in aliquam. Aenean velit tellus, posuere auctor viverra quis, dictum condimentum ligula. Integer sagittis elit ac magna iaculis placerat a id elit. Donec posuere mi vitae tellus vehicula in ullamcorper...

About Us

We are a marketing research and consulting firm established on the premise that innovative, pioneering marketing solutions are required for companies to effectively win the hearts and minds of America’s burgeoning ethnic consumer marketplace. We are guided by...

Proposition 8 war reveals black/gay rift

Gays and lesbians in the Golden State awoke Wednesday morning to disbelief: How could one minority group achieve such a big victory (Obama), while another one was handed a crushing defeat (the repeal of same sex marriages). Once the voting breakdown came out, the...