David Lainson brings more than 20 years of market research experience to the position of Senior Quantitative Research Manager at New American Dimensions. His experience includes a variety of quantitative market research projects across a wide array of industries.
As a Senior Quantitative Research Manager at NAD, David is responsible for services clients, and managing quantitative research projects from inception to completion, with involvement in questionnaire design, field management, analysis of results, report writing, and presentation of results.
Prior to joining New American Dimensions, Mr. Lainson spent five years as a Research Director at OTX (Online Testing Exchange), where he managed online research projects, including tracking studies, concept testing, advertising testing, online marketing campaign evaluations, and other custom research studies. David also worked at Ipsos-ASI for 15 years, serving as the Western Region Client Service Director for advertising research projects (copy tests, campaign evaluations) in both English and Spanish. In addition, David managed the west coast research team for Ipsos-ASI. Mr. Lainson also served as a Research Director for PGR Research, a small custom research company.
Mr. Lainson holds a Bachelor of Arts Degree in Mass Communication from the University of Iowa. He currently lives in Burbank with his wife and son.