David Morse is President and CEO of New American Dimensions, LLC. Previously he was President of Cultural Access Group (CAG), where he grew the company into one of the nation’s preeminent ethnic marketing research firms before departing in April 2003. He is a frequent speaker on U.S. multicultural markets and is known for having worked with some of the most successful companies in America in developing innovative and profitable ethnic marketing strategies.
Mr. Morse has over 20 years in market research, brand management, and strategic planning experience in the United States and Mexico. Before CAG, he managed market research for fashion brands at Levi Strauss & Co., developing a particular expertise in the urban youth market. Prior to his tenure at Levi’s, he lived in Mexico City, working as a Brand Manager for Gillette de Mexico, where he managed marketing and advertising for the company’s PaperMate brand.
Mr. Morse has also held senior marketing and market research positions at Southern Pacific Transportation Company and American Honda Motor Company. He also founded an import-export company in Mexico, worked as a management consultant for Fortune 500 companies, and has taught English in Japan.
He holds a Master of International Management degree from Thunderbird, The American Graduate School of International Management where he specialized in Consumer Marketing, with a special emphasis on Latin America. He also has a Bachelor of Arts degree in from the University of New Hampshire, where he studied Psychology and Japanese Studies. Mr. Morse speaks Japanese and is fluent in Spanish.