Julio Arreaga is Principal and Chief Operating Officer of New American Dimensions. He draws from a diverse professional background that includes experience in the Dot Com, Interactive Media/Entertainment, Technology, and Financial Services sectors.

Prior to launching New American Dimensions with David Morse and Thomas Tseng, Mr. Arreaga was the Controller of Cultural Access Group. In his role there, he oversaw and was involved in nearly all aspects of the business: including financial management, human resources, operations, and field research coordination. He played a considerable role in the field operations and management of client projects, including Pepsi, Levi’s, and Mervyn’s.

Before entering the world of market research, Julio was the Controller of Interactive Television Entertainment (ITE) where he oversaw Latin American business development and sales of interactive programming content targeting the youth market. He was also the CFO for Webchoice, an interactive technology software company that pioneered the integration of cross-platform technology between TV and online mediums. He also spent 9 years at Verified Audit Circulation (VAC) where he was responsible for magazine and newspaper audits and oversaw the market research department which conducted studies for Newspapers and Independent Yellow Pages.

Mr. Arreaga is a die-hard University of Southern California football fan, which is also where he earned his bachelor’s degree in Accounting. Born in Guayaquil, Ecuador, Julio came to the U.S. in 1974 where his family immigrated to New York. He now lives in Los Angeles with his wife and two kids.