You are looking for strong ways to attract and keep customers and maximum growth in revenue. The best way to help your company grow is to know your target market more intimately. With the great amount of diversity in today’s marketplace, it can be hard to know just how to laser-focus on those demographics with the most niche-specific values, who independently have immense buying power.
This is where New American Dimensions comes in.
Our research capabilities include qualitative, quantitative and hybrid methodologies including consulting and advisory services.
Allow NAD to target and illuminate those areas that need support such that you will have the opportunity to create greater penetration, stronger brand loyalty and real customer satisfaction, which often leads to new business.
New American Dimensions has developed unique tools to help our partners betterunderstand the hearts and minds, the motivations and drivers, the aspirations and concerns of multicultural consumers.
Whether it’s conducting traditional or cutting-edge research, New American Dimensions takes a custom approach to every project. We help you get beyond the numbers and uncover why people behave as they do, shop where they shop, and buy what they buy.
We do this by offering a cadre of experienced moderators who represent the demographics, languages, and sensibilities of today’s multicultural consumers. Among our capabilities are:
- Innovation and New Product Research
- Holistic “Deep-Dives”
- Online communities
- Branding and Naming Research
- Advertising Testing and Refinement
- New Idea and Concept Development and Refinement
- Customer Experience and Satisfaction
- New Product Development
- Semiotics
- Go-to-Market
Some of the preferred approaches in our qualitative toolbox include:
- Focus Groups, Dyads and Triads
- In-Depth Interviews
- In-home and Out-of-Home Ethnographies
- Videography
- Panel Development
- Webcam Interviews
- Online Bulletin Boards
- Social Media
- Mystery Shopping
New American Dimensions is the leader of specialized quantitative research for some of America’s most successful brands across a range of product and service categories. We're experienced in analyzing a broad spectrum of multicultural markets and developing proprietary measurement and custom tools.
Our core quantitative research capabilities include:
- Benchmarking and Tracking
- Message Development
- Market Segmentation
- Brand Identity and Positioning
- Creative Development and Advertising Testing
- Product Concept and Testing
- Customer and Employee Satisfaction and Loyalty Measurement
- Market Sizing
- Media Research
- Price-Point Research
- Demand Forecasting
- Panel Recruitment
- ROI Research
- Advanced Analytics and Modeling:
- Conjoint/Choice
- Maximum Difference Scaling.
- Perceptual Mapping and GAP
- Factor and Cluster
- Latent Class
In terms of methodologies, we have the knowledge and experience to help you determine which approach best matches your needs with the methodology best suited to reach particular multicultural segments. These include:
- In-person Intercept Interviews with Tablets
- Web-based Online
- Mobile
- Door-to-Door
- Telephone
- In-store or On-site
- Dial Testing and Perception Analysis
- Hybrid
Whether you have years of experience with multicultural markets, or if you are just testing the waters, there are times when market research is not enough. New American Dimensions is committed to helping our clients learn more about multicultural consumers, competitors, demographic trends, and other factors that complicate today’s highly dynamic marketplace.
Some of our services include:
- Consulting
- Brand and Strategy Development
- Opportunity Assessment
- Properties Audit
- Market Planning
- Industry Analysis
- Competitor Analysis
- Cultural Competence Consulting
- Ideation
- Seminars and Webinars