by David Morse | In the News
Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com. Hosted by industry thought leader, David Chitel, the show is intended to shine a light on the hottest topics impacting Latino media,...
by David Morse | In the News
A week ago, thousands of people descended on Washington, and throughout the United States, demanding justice for black men who have been killed by police. Watching demonstrators march down streets chanting “Black Lives Matter” and “I can’t breathe,” I had to ask...
by David Morse | In the News
United by their mutual skepticism about attempts to define “Total Market,” indeed wary of the concept itself, Pedro de Córdoba / Eventus and David Morse / New American Dimensions began a regular correspondence via e-mail and text about a month ago. The following is...
by David Morse | Ethnicities Segments, Home Page Image
Almost every company in the U.S. has been asking, since the oldest of the so-called millennial generation (born 1980-2000) was in diapers: How do we reach millennials? It’s hard to go a day without experiencing a news story asking what do millennials want – usually...
by David Morse | Ethnicities Segments, Home Page Image
The Hispanic market is the fastest-growing segment of consumers in the United States, with a tremendous $1.5 trillion in buying power, according to Nielsen. The Hispanic segment is very young: the median age of U.S. Hispanics is 27, a decade younger than the national...
