by David Morse | Ethnicities Segments, Home Page Image
The LGBT segment is in growing in stature and influence in the U.S. And, as with mainstream attitudes on LGBT civil rights issues like same-sex marriage, the LGBT community is rapidly evolving. It is a group that wants to be included in the consumer landscape and...
by David Morse | Ethnicities Segments, Home Page Image
African Americans have a powerful, unique cultural identity in American society, and they have been increasingly on the leading edge for shaping major cultural trends. Comprising more than 13 percent of the total U.S. population, around 43 million strong – and current...
by David Morse | Ethnicities Segments, Home Page Image
Although Asian Americans comprise only six percent of the U.S. population, with their general affluence – their median income is 34 percent higher than the U.S. average – they are a potentially profitable segment for businesses that know how to reach them. At...
by David Morse | Team Member Page Content
David Lainson brings more than 20 years of market research experience to the position of Senior Quantitative Research Manager at New American Dimensions. His experience includes a variety of quantitative market research projects across a wide array of industries. As a...
by David Morse | Case Studies Page Content, Categories
Multicultural consumers have led the growth in smartphone penetration, and they are adopting smartphones at a higher rate than the U.S. average. According to Nielsen, in 2014, Asian Americans lead the U.S. in smartphones ownership, with four out of five (78%)...
