by David Morse | In the News
Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com. Hosted by industry thought leader, David Chitel, the show is intended to shine a light on the hottest topics impacting Latino media,...
by David Morse | In the News
A week ago, thousands of people descended on Washington, and throughout the United States, demanding justice for black men who have been killed by police. Watching demonstrators march down streets chanting “Black Lives Matter” and “I can’t breathe,” I had to ask...
by David Morse | In the News
United by their mutual skepticism about attempts to define “Total Market,” indeed wary of the concept itself, Pedro de Córdoba / Eventus and David Morse / New American Dimensions began a regular correspondence via e-mail and text about a month ago. The following is...
by David Morse | Ethnicities Segments, Home Page Image
Almost every company in the U.S. has been asking, since the oldest of the so-called millennial generation (born 1980-2000) was in diapers: How do we reach millennials? It’s hard to go a day without experiencing a news story asking what do millennials want – usually...
by David Morse | Ethnicities Segments, Home Page Image
The Hispanic market is the fastest-growing segment of consumers in the United States, with a tremendous $1.5 trillion in buying power, according to Nielsen. The Hispanic segment is very young: the median age of U.S. Hispanics is 27, a decade younger than the national...
by David Morse | Ethnicities Segments, Home Page Image
The LGBT segment is in growing in stature and influence in the U.S. And, as with mainstream attitudes on LGBT civil rights issues like same-sex marriage, the LGBT community is rapidly evolving. It is a group that wants to be included in the consumer landscape and...
by David Morse | Ethnicities Segments, Home Page Image
African Americans have a powerful, unique cultural identity in American society, and they have been increasingly on the leading edge for shaping major cultural trends. Comprising more than 13 percent of the total U.S. population, around 43 million strong – and current...
by David Morse | Ethnicities Segments, Home Page Image
Although Asian Americans comprise only six percent of the U.S. population, with their general affluence – their median income is 34 percent higher than the U.S. average – they are a potentially profitable segment for businesses that know how to reach them. At...
by David Morse | Team Member Page Content
David Lainson brings more than 20 years of market research experience to the position of Senior Quantitative Research Manager at New American Dimensions. His experience includes a variety of quantitative market research projects across a wide array of industries. As a...
by David Morse | Case Studies Page Content, Categories
Multicultural consumers have led the growth in smartphone penetration, and they are adopting smartphones at a higher rate than the U.S. average. According to Nielsen, in 2014, Asian Americans lead the U.S. in smartphones ownership, with four out of five (78%)...
